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Sustainable Stoke - Transitions to Sustainability in the Surfing World


This book brings together the best minds, thought leaders and the most influential figures from the surf industry, academia, non-profits, and the surfing community to create a book that explores the cutting edge of the surfing world’s transition to sustainability.
Sustainable stoke cover photo by Grant Davis 
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 University of Plymouth Press  in collaboration with San Diego State University.  
Center for Surf Research logo

ALL Proceeds from the book will be donated to surf related charities


Selected Exerpts

Surfing leaders must be constantly aware of the issues that affect all the environment of surfing including the social and the cultural environments. We must sustain all that is good in the world of surfing. I truly believe  humanity’s problems have solutions. Let’s work together to find solutions

Fred Hemmings - Surfing legend and former State Senator


To a certain degree, there is a lesson here for the rest of the surfing industry.  So far, we’re the only surfboard company that’s actually been successful at manufacturing volume, high performance surfboards that are significantly more sustainable to the environment and all of this has happened in about seven years.

Nev Hyman - Founder, Firewire Surfboards; CEO Nevhouse


 Let’s sort out our surfing world, our sport, our products, our travel and the places we live. Then let’s use that surfing imagery and spirit to push and promote a truly sustainable way of living… I’m a surfer, and a citizen and was lucky enough to have helped make a difference. I challenge you to do the same!

 Chris Hines - Founder, Surfers Against Sewage and A Grain of Sand


As I write this, we’re on the cusp of finalising the Protect Our Waves All Party Parliamentary Group (APPG), the result of the petition. This will be a group of cross-party politicians specifically tasked with discussing and delivering better protection for the UK’s sites of special surfing interest, the people who use them and the communities that depend on them. This is a significant moment in surfing and sustainability globally. 

Hugo Tagholm-Chief Executive, Surfers Against Sewage


A lot can be learned from the Gold Coast experiment, from both past mistakes and happy slices of unplanned good fortune. Surfers need to step up, they are generally the great silent majority who grumble among themselves but step back from agitating politicians and council departments. The time has come to be a united voice, to stand up for our surf amenity, wave quality and the sustainable future of what we love to do

Rabbit BartholomewWorld Surfing Champion 1978, 1999 (ASP world masters) and 2003 (ASP world grand master), Former President of the Association of Surfing Professionals (ASP) from 1999-2009 and Chief Executive Officer, 1999-2003.


We all make choices -- consciously or subconsciously, but I think we have a responsibility to consider these questions and make the best choices we can.  The industry where my choices have the most impact is surfing.  So here I take it as my personal responsibility to ask what can I do to make each product more environmentally friendly

Rob Machado - Professional surfer


Surf companies are at a critical point.  They are at a crossroads and need to take a long hard look at where they’ve come from and where they’re going.  They need to ask themselves what their mission is.  It shouldn’t be just profit, sales and growth

Shaun Thomson - South African professional surfer and former world champion, environmentalist, actor, author and businessman


Truth be told I  hadn’t much been paying attention to the surfing world for the past decade or so.  It simply didn’t speak to me.  Sure I was in the water all the time , but I just didn’t really care about mags, contests and other crap that came along with it. Manufacturing Stoke stripped my love for the ocean down to its bare essentials.  I realised I didn’t need much more than that

Pierce Kavanagh - Filmmaker

















Dr Gregory Borne and Dr Jess Ponting 

Confirmed contributors include: