D&AD New Blood success
BA Hons Graphic Communication with Typography student, Adam Fowler, had a double success at this year's Design and Art Direction, New Blood show. The show takes place in Spitalfields London where courses and students from all over the UK showcase their work.
Not only was Adam recognised as “outstanding talent” at New Blood, he was also selected to take part in the D&AD Graduate Academy. This involved several workshops and lectures with industry leaders such as Google, Wieden & Kennedy, Good Design, Scriberia and Hellicar & Lewis. The latter part of the academy was spent working as part of team on a competition project for Diageo & AMV BBDO. Adam’s team and their design proposal was selected by Diageo. Consequently Adam and his group were given £500 cash and the opportunity to work with Diageo and their partner agency AMV BBDO to develop the idea through to implementation.
Adam said of the experience: 'D&AD New Blood and Graduate Academy was everything I expected it to be and more. An intense experience that takes you full circle through the creative process with the worlds top graduates from my sector is fairly extraordinary. I feel ready to approach the industry with confidence having met the variety of people I did and honed the skills I have, ready for application.'