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    KEY FACTS

    • Title
      MSc Marketing Management and Strategy
    • Award
      Master of Science - MSc
    • Study mode
      Full-time (Part-time route available)
    • Duration
      1 year
    • Start date
       September 2012
    • Fees
       £9000 (UK/EU)
Skip Navigation LinksPlymouth University > courses > postgraduate > MSc Marketing Management and Strategy

​MARKETING MANAGEMENT AND STRATEGY WITH PLYMOUTH UNIVERSITY

Effective marketing strategy with an awareness and understanding of sustainable business practice are  the key driving forces in today's global business environment. In good times and bad, strong marketing is a necessity if a business is going to survive and thrive.

Careers in marketing management, in all business and the not-for-profit sectors  can be very exciting and rewarding. A Master’s degree from Plymouth Business School will enhance your prospects for a rewarding career.

The values which underlie this course include:
  • Delivering leading edge marketing management and marketing strategy theory in an innovative and creative way.
  • Enhancing students' employability through integrating industry practice within the course structure.
  • Developing educational outcomes across all learning styles to equip students with the knowledge and expertise to succeed in an international environment.
The MSc Marketing Management and Strategy is an exciting new entrant to part of Plymouth Business School’s existing suite of masters’ programmes.  It is a one year full time course with one intake a year.

PROGRAMME HIGHLIGHTS​

  • You will be taught by industry experts
  • Work with industry on live marketing projects
  • Gain multi cultural awareness through international field trips
  • The opportunity to take the CIM and MRS examinations and gain full membership of both professional bodies

​MSc Marketing and MBM students take part in XING business game 

A mix of MSc Marketing and MBM students recently took part in the XING business game,
where they had to decide on the strategy to launch a new product. The students were free to choose the product, but it had to have a sustainable feature.
 
They set objectives and using the XING game developed at Cambridge University decide on a series of nearly 90 decisions relating to HR, Marketing, Operations and Finance and create a business presentation – all in the space of 5 and a half hours. In this they are helped by 8 industry experts who volunteered their time to help.
 
The winning team consisted of Tony Powell, Marianna Nanou, Angeliki Athanasopoulou, Alex Gousseau, James Fisher, Lucasz  Gierczak and Ben Lotzer, all are MSc Marketing and Strategy students.
 
 
 

​ACCREDITATION

 

CIM logo
 

 

This course is accredited by The Chartered Institute of Marketing

WHAT OUR STUDENTS SAY​

Sabrina SampsonSabrina Sampson - MSc in Marketing Management & Strategy graduate

For the last 20 years I have been directing the marketing activities of a small professional services company, however, with only on-the-job and short-course training, I realised I could benefit from more rigorous training in an increasingly competitive global market. I chose this particular course because it focused on employability and linking the academic course work with real marketing experience.

Going back to school has been a true delight, I feel very lucky to have been able to participate in an intensive one-year course. This course offers a good blend of academic and real-world problem-solving, which for someone who has been in industry for a long time, makes the academic portion seem more grounded and applicable to the world I know.

As an American student the International Student Advisory Service has been very helpful from the beginning, I appreciate the information they provided starting from when I applied, getting my visa, and orientation once I arrived.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 
​Linguan Meng
Lingyuan Meng – MSc Marketing Management & Strategy student

Due to the development of the Chinese economy, marketing seemed to be a promising programme and I thought that studying on this course might help me build my career and have the ability to solve real problems in the marketing sector after graduation.
 
Although I found it hard at the beginning, as I only had a basic knowledge of marketing, especially marketing research; I overcame this with the support of the lecturers here at Plymouth University, who gave me access to class notes the day before the class; giving me time to read and understand the context in advance.

Studying at Plymouth University has changed my career goals as I was planning to become a Mandarin teacher but now I plan to look for a job in marketing after I graduate.